Our story
Following the rules gives you truly delicious pizza. But if you are looking for something more.. Something that makes you go holy shit, what the f*ck or OMG. Something you don’t expect and catches you off guard. You have to let go of the rules.
’You have to learn the rules like a pro,
so you can break them like a chef.'
A line we stole from Picasso but is the heart of our No Rules philosophy. A philosophy that has taken us on an adventure. An adventure that we want to share with you. A no pizzeria pizza restaurant.
About us
Besides no rules for pizzas we also decided to put a team together without any rules and limits. Our team exists of one of the most renewed chefs of the Netherlands, awarded with 5 Michelin stars, Jacob Jan Boerma. Michel Pais en Bram van Es of Unlimited Label will be the stable partner of this concept as established hospitality entrepreneurs and young Benjamin van Roekel with endless dedication to the hospitality industry will take the role of operational partner.
The people who make it happen are an ingredient as important as any other and we take that to heart. Every single person of the No Rules kitchen, bar, restaurant and marketing staff is absolutely amazing and shares the same passion: creating something truly unique for you to experience.